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Why are my website stats different from Google Ads / Google Analytics?

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The analytics provided in your monthly website stats from Jottful may appear to be lower than what you see reported in Google Ads or Google Analytics. Here’s why:

  1. Jottful counts the number of unique visitors each month, by IP address. Even if someone visits many times, we will count them as one visitor, provided they are always accessing your website from the same IP address. Other tracking platforms may count visits, page views, or clicks.
  2. Google Ads counts the number of clicks your ads receive, even if the visitor immediately leaves your website.
  3. Jottful only includes visitors who stay on the page for at least one second — specifically, after the page has time to load and send a Javascript “beacon” back to our server.
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DV
Written by Dawn Verbrigghe
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