How can I choose a great domain name?

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Customers will type your domain name into their website browser, so the most important thing is that it be easy to remember and type.

We recommend you choose a simple domain name that is:

Your company name: you don’t need to include SEO keywords or legal suffixes such as LLC or Inc
Standard: use .com for a business or .org for a non-profit; avoid unusual alternatives
Short: the fewer the letters, the less likely they are to make a typing error (especially on mobile devices)
Easy to spell: avoid unexpected spellings

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Written by Dawn Verbrigghe

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